New Business Model for Digital Broadcast Media

wcpo.com

In January 2014, E.W. Scripps-operated WCPO.com became the first TV-based local media digital business wrapped in a membership and paid content strategy.

Why is it important?

Television should not allow newspapers to own the digital news consumer seeking depth, perspective and analysis, nor should broadcasters cede business-to-consumer relationships.

Read more about this story at NiemanLab.

Categories: Innovation Stories