On March 31, 2015, Nexstar Broadcasting Group combined existing digital assets into a new operation, LAKANA, that offers publishers a variety of multiplatform digital technologies to capitalize on the growing demand for digital publishing services.
Nexstar’s three digital publishing firms — Internet Broadcasting, EndPlay and Inergize Digital — have been combined into LAKANA, giving it a client roster that includes Hearst Television, E.W. Scripps Co., Graham Media Group and Nexstar Broadcasting Group.
Why is it important?
“Our objective is to work with publishers to eliminate the friction and complexity of their digital businesses so that they can focus on engaging audiences and maximizing revenues across every available channel,” president Phillip Hyun said in a statement. “As an open platform, we are committed to collaborating with the best technology partners to deliver the most comprehensive solution set to our clients.”