Nexstar’s three digital publishing firms — Internet Broadcasting, EndPlay and Inergize Digital — have been combined into LAKANA, giving it a client roster that includes Hearst Television, E.W. Scripps Co., Graham Media Group and Nexstar Broadcasting Group.
Why is it important?
“Our objective is to work with publishers to eliminate the friction and complexity of their digital businesses so that they can focus on engaging audiences and maximizing revenues across every available channel,” president Phillip Hyun said in a statement. “As an open platform, we are committed to collaborating with the best technology partners to deliver the most comprehensive solution set to our clients.”
LAKANA will serve more than 300 television stations, newspapers, magazines and brands that deliver six billion advertising impressions per month.