Our next generation TV gateway project shows some of the capabilities that may be available in the upcoming ATSC 3.0 standard. The next-generation television system currently under development by the Advanced Television Systems Committee (ATSC), will provide many new features and capabilities for broadcasters to better serve their viewers. Several of these features will be based on Hybrid TV – the television receiver’s ability to combine over-the-air reception with broadband connectivity and interactive applications, providing a richer consumer experience.
Hybrid TV enables a TV receiver to customize the viewing experience through voluntary collection of user data and preferences. Data collected could include personal demographic information such as zip code, age, gender, income bracket and the like, contributed on an opt-in basis by the user. Responses are stored in the user’s receiver and are available to applications running on the device.
Different TV sets can provide different viewer experiences based on the unique user data stored in each receiver.
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The Demo
Our demonstration shows three capabilities enabled by Hybrid TV:
Zoned Advertising – Different households see different ads because broadcasters are targeting them based on their zip code
Viewer-Response Interactivity – Viewers can view additional information about a product or program
Enhanced Emergency Alerting – A household receives additional detailed information based on its zip code