Why it’s Important
NextRadio is the first truly traditional radio platform (outside the car or home) that provides access to all stations through the NextRadio app via a smartphone. It is not streaming but instead uses the transmitter which has been turned on inside the smartphone. Listeners can see, hear and interact with radio on the go. It uses three times less battery and 20 times less data than traditional streaming apps.
NextRadio can be used in case of emergency to hear important updates and is especially important when cell signals are down. In addition, broadcasters can access a new revenue stream such as selling enhanced radio spots.