Why is it important?
“PopeCast” demonstrates an aggressive use of spoken-word material into a specialized “all-news” information channel for an important community event; in this case, the visit of Pope Francis to the city of Philadelphia.
At KYW Newsradio, there is often material collected for stories that doesn’t make the air in a short-form all-news format, so plenty of content was being fed into this 24/7 channel. It was sold to four advertisers who got public radio-style entitlements in the broadcast.
Check out the web stream simulcast.