Designing Cloud-based Facilities

A Unified Cloud Pipeline for Production, Post, Mastering and Localization using IMF and Open TimeLine IO - $15

By leveraging the Interoperable Master Format (IMF), Open TimeLine IO (OTLIO) and other open source and standardized tools such as C4ID Cloud Identifier, a centralized cloud based continuous master can be created. This continuous master can be constantly synchronized with work in progress in editing, visual effects, color grading and sound mixing systems to provide a single centrally available point of collaboration for all parties in production, post, localisation and distribution. This method avoids the requirement for proprietary asset management or file types, and allows creatives and engineers to use the tools they prefer and avoids repeatedly moving assets in and out of cloud. Furthermore it allows a paradigm shift in the localisation and distribution master process which can allow productions the ability to deliver a project almost instantly to any number of platforms, territories and versions once it is complete. This workflow also allows productions to?share conformed work in progress versions at any moment during the production/post/versioning life cycle without interrupting progress in any of these processes. This method also has side benefits such as total de-duplication of assets, no vendor or tool lock in for access to assets and the ability to link business systems to the content creation process, thus allowing order-to-delivery automation. This method overall offers benefits in terms of time, cost, operational effectiveness and most importantly creativity. This benefits all types of delivery from movies to?episodic, advertising, trailers or any produced content targeting multi platform, domestic?and international audiences. It also allows for the latest content trends such as branching storylines and audience interactive content to be stored and accessed in a non proprietary way. The?methodology?described in this paper provides?a step change in managing today’s content pipelines and future proofing for next generation?workflows.

Richard Welsh | Sundog Media Toolkit Ltd | Bristol, United Kingdom

The OnRamp to Video Production in the Cloud - How Openness, AI and Security Will Facilitate Better Storytelling Workflows - $15

We have seen cloud computing enable live streaming and VOD. What we have not seen is end-to-end production and post-production workflows in the cloud. That is until now. This presentation will explain why ?now? is the time to migrate production and post-production workflows into the cloud, the advantages this brings, and what users need to know about open systems/APIs, security and AI to avoid pitfalls as they onboard their workflows and their businesses into the cloud.

To illustrate the points, the presentation will deconstruct a real-world, relevant cloud production scenario – the ATP Monte Carlo Masters tennis tournament, featuring the top-ranked tennis players in the world. Each year, hundreds of thousands of sporting events are broadcasted worldwide on traditional broadcast television while simultaneously being streamed over the Internet. Edited highlights videos and recaps are a key part of this coverage, and with the rise in second screen viewership and alternative ways to consume content, such videos are more important than ever to the economics of sports TV. Traditionally, the producers and editors who produced these videos travelled to the sports venue, or at least went to the place where the video signals were being ingested and recorded.

By moving the Monte Carlo Masters production to the cloud, the broadcaster created a dynamic, scalable collaborative ?post-production facility in the cloud? that allowed producers, editors and supervisors to work from anywhere in the world. The case study portion of the presentation will touch upon:
– How moving to the cloud amplified the broadcast opportunities beyond the live event
– Point out where there were real opportunities to enrich content through AI
– Best practices for using open systems to facilitate a secure, the multi-vendor workflow
– The cost-benefit analysis resulting in cost savings and improved production efficiencies

Andy Liebman | EditShare | Boston, Massachusetts, United States
Stephen Tallamy | EditShare | Boston, Massachusetts, United States

Transitioning Broadcast to Cloud - $15

We analyze?the?differences between on-premise broadcast and cloud-based online video delivery workflows and identify?technologies?needed for bridging the gaps between them. Specifically, we note differences in ingest protocols, media formats, signal-processing chains, codec constraints, metadata, transport formats, delays, and means for implementing operations such as ad-splicing, redundancy and synchronization. To bridge the gaps, we suggest specific improvements in cloud ingest, signal processing, and transcoding stacks. Cloud playout is also identified as critically needed technology for convergence. Finally, based on all such considerations, we?offer sketches of several possible hybrid architectures, with different degrees of offloading of processing in cloud, that are likely to emerge in the future.

Yuriy Reznik | Brightcove, Inc. | Boston, MA, USA
Jordi Cenzano | Brightcove, Inc. | Boston, MA, USA
Bo Zhang | Brightcove, Inc. | Boston, MA, USA