Optimizing the OTT User Experience

Easy Authentication for a Seamless TV Everywhere Experience - $15

The promise of TV Everywhere (TVE) is simple: enable subscribers to watch all their pay-TV content anytime, anywhere and on any device without having to log-in repeatedly. However, to deliver on that promise to subscribers, content providers must work with video service operators in a certain way.

The myriad of proprietary content provider-operator relationships makes it hard to achieve a friction-free user experience due to the need to entitle subscribers repeatedly. Users don?t want to be forced to log-in multiple times to watch their favorite content, whether at home or on the go. This is becoming increasingly crucial since the growth in content consumption is in time-shifted mode and on devices other than the fixed family room TV. Consumers will abandon an operator, resulting in costly churn, if the content they already pay for cannot be easily enjoyed wherever they are.

This session will suggest how a common authentication system can reduce friction within the content distribution workflow and ultimately enable TVE services with an ease that consumers want and expect, making the subscriber value proposition ?stickier? while reducing churn.

Steve Oetegenn | Verimatrix | San Diego, CA, United States