Embracing the Cloud: Transforming Broadcast Operations with ATSC 3.0 and Broadband Technologies

  • ATSC 3.0 and TV 3.0 in the Cloud  - $15

    Date: March 21, 2025
    Topics: ,

    The transition to ATSC 3.0 and TV 3.0 enables broadcasters to leverage cloud infrastructure for traditional broadcast workflow. This paper presents a comprehensive reference architecture for implementing ATSC 3.0 and TV 3.0 systems on Amazon Web Services (AWS). The architecture addresses key challenges in networking and high availability requirements for broadcast operations. We demonstrate solutions for multicast routing in Virtual Private Clouds using AWS Transit Gateway, reliable Studio-to-Transmitter Link Transport Protocol (STLTP) delivery over public internet using Automatic Repeat reQuest (ARQ) protocols, and hybrid delivery optimization using Content Delivery Networks. Our implementation achieved zero packet loss during multiple tests ranging from 5 to 13 days between different AWS regions using Secure Reliable Transport (SRT) and Reliable Internet Stream Transport (RIST) protocols. Maximum round-trip times averaged 153 ms across continental distances. The architecture supported the continuous operation of commercial broadcast software, including encoders, ROUTE servers, and ATSC 3.0 gateways, while maintaining broadcast-grade reliability. Results from field testing validate the feasibility of cloud-based ATSC 3.0 implementations, providing broadcasters a blueprint for migration from traditional infrastructure while optimizing operational costs and maintaining security compliance for 24/7 broadcast operations.

    Boris Kauffmann | Amazon Web Services | São Paulo, SP, Brazil



  • Beyond the Cloud: Native Broadcasting with ATSC 3.0  - $15

    Date: March 21, 2025
    Topics: ,

    The broadcast industry is undergoing a major shift as broadcasters increasingly integrate cloud-based solutions to enhance the efficiency, reliability, and scalability of their operations. The advent of ATSC 3.0—a next-generation broadcast standard—enables the entire broadcast operations chain to become ‘cloud-native,’ opening unprecedented opportunities for flexible and resilient deployment strategies. This paper proposes a unified approach to cloud-to-terrestrial broadcasting, examining how ATSC 3.0’s capabilities can support such a fully integrated broadcast infrastructure. By analyzing current and potential implementations, we highlight the transformative potential of cloud-based broadcasting for optimizing playout, signal distribution, and emission. The goal is to provide a blueprint for broadcasters navigating the shift to a future-ready, cloud-centric operational paradigm.

    Jay Willis | One Media Technologies | Hunt Valley, Md., United States