Virtualization and Cloudification of Next Gen Broadcast Chain: Consequences and Opportunities

This presentation will delve into the true economic benefits of cloudification of NextGen TV broadcasts. From operating two-sided marketplaces, to yield optimization algorithms of spectrum bandwidth, this presentation will address various use cases & business opportunities resulting from upgrading the IT stack of a broadcast station.

Using live demonstrations, this presentation will make a case for open APIs and the power of a central cloud operating across DMAs integrated with various broadcast chain vendors, orchestrating all broadcast operations as workflows in a microservices architecture to truly unleash the value of broadcast spectrum & network.

This presentation will address the relevance of ATSC 3.0 in the 5G era, making a case for the value differentiation of broadcast bits versus telco bits. Looking deeper into the already underway phenomena of cloudified broadcast operations, this presentation will focus on specific NextGen broadcast functionality that will be originate from day 1 in the cloud.

The migration to cloud with NextGen TV and visualization of broadcast chain not only makes economic sense but also enhances broadcast service bouquet. Making a case for two-sided broadcast marketplace model, we discuss Next Gen TV broadcast as a service paradigm and the enabling technologies that are enabling this reality.

A virtualized broadcast chain operates over open APIs and common industry accepted messaging formats and XML taxonomies. This presentation describes a generic 3.0 chain components in detail and identifies a service orchestration layer on top to interoperate across vendor systems and multiple DMA chains.

The NextGen TV system manager component is considered the brain of the NextGen TV broadcast. The interfaces and capabilities of the system manager are described in detail so broadcasters migrating to 3.0 can start planning the scope and purpose of the system manager as they transition to 3.0 broadcasts.

Finally the presentation covers the need for a network of system managers to work in tandem to manage multiple broadcasts in a SFN world. The chief engineer and software architects and engineers of a broadcast station are ideal audience for this presentation.

Learning Objectives:
1. Attendees will walk away appreciating NextGen TV technology to offer services across multiple DMAs.
2. Attendees will appreciate that broadcast is moving to an ?as a service? software-defined model with broadcaster spectrum with open API and cloud-based infrastructure.
3. Attendees will go through life use-case analysis to identify ?as-a-service? opportunities and cloud-based service models both to downstream consumers as well as upstream enterprise.

Prabu David | Michigan State University | East Lansing, MI, USA
Chandra Kotaru | Gaian Solutions | San Jose, CA, USA