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  • People
    • Our Team
    • Committees
    • Members
    • Awards
  • Work
    • BEIT Conference Proceedings
    • ATSC 3.0
      • TxID Assignment Table
      • NAB Next Generation Television (ATSC 3.0) Station Transition Guide
      • ATSC 3.0 Data Landscape Firms
    • NextGen TV Fellowship
    • Broadcast Positioning System (BPS)™
    • Innovation Challenge
    • Auto Initiative
    • Radio Test Bed
    • Prototype Software Portal
    • First-Party Data Accelerator
  • Insights
    • Blog
    • News
  • Connect
  • People
    • Our Team
    • Committees
    • Members
    • Awards
  • Work
    • BEIT Conference Proceedings
    • ATSC 3.0
      • TxID Assignment Table
      • NAB Next Generation Television (ATSC 3.0) Station Transition Guide
      • ATSC 3.0 Data Landscape Firms
    • NextGen TV Fellowship
    • Broadcast Positioning System (BPS)™
    • Innovation Challenge
    • Auto Initiative
    • Radio Test Bed
    • Prototype Software Portal
    • First-Party Data Accelerator
  • Insights
    • Blog
    • News
  • Connect

Projects

BPS

Broadcast Positioning System (BPS)™

NAB and its partners deployed BPS at a full power station, WHUT, in Washington D.C. in early 2024.  This includes operating a time delivery validation system at its 1M Lab. This system measures and displays the time delivery performance of the WHUT BPS transmission in comparison to GPS. NAB continues to refine, develop, and calibrate BPS, and is building a consortium of equipment vendors and broadcasters in anticipation of a joint multi-market trial.

2024-2025 NextGen TV Fellowship Participants

PILOT NextGen TV Fellowship

Alongside industry experts, fellows gain practical, first-hand experience with NextGen TV technology. The unique, eight-month program includes product training, seminars and one-on-one coaching with NextGen TV standard experts and AWS representatives.

Dir

Report: Third-Party Cookies and Broadcasters

This report, “State of the Industry Report: What The Loss Of Third-Party Cookies Means For Broadcasters,” examines the phase-out of third-party tracking cookies used in digital advertising to estimate the financial impact on broadcasting.

Digital Dash

We’re exploring the new opportunities enabled by connected cars to improve the in-vehicle experience for radio listeners.

PILOT Innovation Challenge

The annual PILOT Innovation Challenge seeks startups and growing companies providing solutions to some of the key challenges and opportunities facing broadcasters over the next two to three years.

Prototype Software Portal

We have developed a number of Software Development Kits (SDKs), Application Programming Interfaces (APIs) and software frameworks to enable broadcasters to enhance their services and experiment with new and upcoming technologies.

ATSC 3.0 Data Landscape Firms

This database that illustrates the types of companies that are part of the ATSC 3.0 data landscape for TV broadcasters.

AM Antenna Array

All Digital AM Radio Testing

PILOT conducted an all-digital AM IBOC test project with the goal of fully developing a performance record of operation in this mode.

BEIT Conference Proceedings

The papers in the NAB Broadcast Engineering and Information Technology (BEIT) Conference Proceedings were presented at the BEIT Conference at NAB Show

TxID Codes for ATSC 3.0 Stations

This resource provides TxID code assignments for all licensed full- and low-power TV stations in the U.S. and within the licensing coordination zones in Canada and Mexico.

PILOT Radio Test Bed

PILOT has developed a state-of-the-art AM and FM radio test bed that is available for hire.

PILOT First-Party Data Accelerator

PILOT First-Party Data Direct-to-Consumer Accelerator

PILOT, with support from the Google News Initiative, created an accelerator program focused on direct-to-consumer strategies to help broadcasters leverage audiences that have largely remained anonymous, while also ensuring privacy protections.

ATSC 3

ATSC 3.0

We’ve been closely involved in the development of the ATSC 3.0 next-generation television standard since its very beginnings.

Edge Technology for Broadcasters

This research explores the attitudes and expertise from a variety of executives in TV, radio and digital video and audio to provide insight into the future impact of edge technologies on the broadcast industry

PILOT Home Gateway

Next Generation TV Home Gateway

Our Hybrid TV demo shows some of the capabilities that may be available in the upcoming ATSC 3.0 standard.

Project Archive

PILOT
A coalition of innovators, educators and advocates dedicated to advancing broadcast technologies and cultivating new media opportunities.

RECENT POSTS

  • Technology Innovation Awards Presented to Southwest Research Institute and latakoo
  • NAB Best Paper Award Winner: Digital-Only Boosters for HD Radio Single Frequency Networks
  • NAB and IEEE:BTS Present 2025 Best Student Paper Award
  • Out-of-This-World Broadcast: LIVE from Space at the 2025 NAB Broadcast Engineering and IT (BEIT) Conference at NAB Show

PILOT Newsletter

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