PILOT, with support from the Google News Initiative, created an accelerator program focused on direct-to-consumer strategies to help broadcasters leverage audiences that have largely remained anonymous, while also ensuring privacy protections.
This report, “State of the Industry Report: What The Loss Of Third-Party Cookies Means For Broadcasters,” examines the phase-out of third-party tracking cookies used in digital advertising to estimate the financial impact on broadcasting.
Alongside industry experts, fellows gain practical, first-hand experience with NextGen TV technology. The unique, eight-month program includes product training, seminars and one-on-one coaching with NextGen TV standard experts and AWS representatives.
This research explores the attitudes and expertise from a variety of executives in TV, radio and digital video and audio to provide insight into the future impact of edge technologies on the broadcast industry