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The Powerful Impact a Study on Reinventing Local TV News Had on One Station
This recent paper on storytelling played an instrumental role in helping WJAR figure out how to reach audiences of all ages. Scott Isaacs, news director at WJAR-TV in Providence, Rhode Island, is always looking to [...]
How KSAT Launched a Membership Program That Puts Viewers at the Center
This Texas broadcaster has gone to great lengths to bring the audience into the storytelling process. “What would it look like if we started to shift our focus from being traditional broadcasters to being really [...]
This South Dakota-Based TV Station Built a Brand-New Facility to Better Serve its Viewers
KSFY utilizes the latest cutting-edge technology in a new studio that puts the Sioux Falls community front and center. Building a state-of-the-art studio for KSFY-TV was something Jim Berman, vice president and [...]
SkyMap is Elevating One TV Station’s Storytelling by Adding Dimension to its News Coverage
This GPS-enabled technology is being used with ABC7’s news helicopter to heighten previously flat subject matters for viewers. The first time Rob Elmore, vice president of news at Los Angeles-based KABC-TV, truly understood how important [...]