ATSC 3.0

Avada includes a blog shortcode you can use anywhere on the site!

This blog shortcode was submitted by Markus, one of our Avada users and now on our developing team! It just goes to show what an awesome community we have, everyone is willing to help & share ideas. Dont wait, be a part of the Avada community today!

Rethinking Local TV Advertising with ATSC 3.0

By |March 2, 2020|Categories: Blog|

The advertising community is following developments in local TV and ATSC 3.0 with growing interest as this new platform promises the market reach of broadcast combined with the targetability and accountability of online services. News of industry commitments to roll-out ATSC 3.0 (as “Next Gen TV”) services this year to well over 40 markets, coupled [...]

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Getting to Know the PILOT Innovation Challenge Winners

By |February 27, 2020|Categories: Blog|

The development phase of the 2019 PILOT Innovation Challenge is complete. The winning teams have built their prototypes in response to the challenge prompt: Build an AI character that can have conversations with individual viewers, [...]

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Converting to IP-based TV Production

By |February 26, 2020|Categories: Blog|

IP is the new black magic in the media industry. It is flexible, scalable, agnostic and (in some cases) less expensive; it generates less heat and takes less space than its predecessor broadcast systems. It also allows facilities to be future-proofed, and workflows to be disrupted and turned on their ear with relative ease. [...]

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