Avada includes a blog shortcode you can use anywhere on the site!
NBC’s “Stay Tuned”: A Daily Snapchat News Show
Ramping up efforts to reach young consumers, NBC News in July 2017 became the first publisher to launch a twice-daily news show on Snapchat. New episodes of “Stay Tuned,” each of which are two to [...]
Sinclair/Nexstar ATSC 3.0 Consortium
Two big boosters of Next Generation TV, Sinclair and Nexstar, created a consortium – open to other broadcasters as well – aimed at promoting opportunities with Next Gen TV. The joint venture is focused on [...]
Univision Used WhatsApp to Distribute Information During Hurricane Irma
As Hurricane Irma was bearing down on Miami, Univision was sending out constant bulletins via WhatsApp, distributing critical information to locals, some of whom were evacuating with only their phones. Univision’s local media group had [...]
Watermark Testing for Next-Gen TV
A consortium of broadcasters is collaborating with software company Verance to conduct an on-air test of an audio watermarking solution that will help broadcasters tailor their content towards viewers and better measure activity. The solution [...]