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PILOT Launches Broadcaster Direct-to-Consumer Audience Engagement Accelerator
Broadcasters, like most publishers on the web, have traditionally used third-party cookies to learn more about their online audiences and sell targeted ads that help fund creation of content. However, between evolving consumer privacy [...]
Broadcasters’ Message to FCC: “Trial” an Error for ATSC 3.0
Those seeking the latest update on the progress of NEXTGEN TV broadcasting (also known as ATSC 3.0) need look no further than the FCC’s Electronic Comment Filing System website, where comments were filed last [...]
PILOT Announces Launch of Broadcaster Direct-to-Consumer Audience Engagement Accelerator
PILOT has announced it is conducting a program with support of the Google News Initiative to improve direct-to-consumer audience engagement to better serve local audiences. The six-month program is designed to support broadcaster education as well as the implementation of first-party data and direct- to-consumer business models.
Jamaica the Latest to Adopt ATSC 3.0
ATSC 3.0, or NEXTGEN TV, the next generation broadcast television standard, continues its rapid expansion and growth is not limited to the United States. ATSC 3.0 is the most advanced broadcast television standard in the world, and other countries are taking notice. This was evidenced recently when Jamaica became the third country to adopt ATSC 3.0 as their new digital broadcast standard.