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On-Air Operations and Cyber Security – Part 2
On-Air Operations and Cyber Security – Part 2 You may have already been breached! The first installment of this series discussed generally why it’s important for radio and TV broadcast stations to implement [...]
Broadcast’s Reality May Be Virtual
Broadcast’s Reality May Be Virtual The promise of Virtual Reality has long been the stuff of science fiction. Early VR systems, such as Nintendo’s Virtual Boy, had consumers dreaming of a Star Trek like [...]
Sinclair Broadcasting Relaunches Circa
Sinclair Broadcasting bought Circa, a mobile-first news site in March 2015, and relaunched the site in June of 2016. Circa provides credible news to Millennials in a way that they like to consume content. Some unique [...]
Multi-Screen Advertising is the New Norm
Multi-Screen Advertising is the New Norm The broadcast industry is moving towards integrated multi-screen advertising. Recent Nielsen and comScore studies have shown that viewers are more engaged and more likely to watch TV programming [...]