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The Future We See in Antenna
The Future We See in Antenna Online and social-media comments can be great, but rarely does someone have the time to read or write one of high quality. For that reason, when we discovered [...]
New Business Model for Digital Broadcast Media
wcpo.com In January 2014, E.W. Scripps-operated WCPO.com became the first TV-based local media digital business wrapped in a membership and paid content strategy. Why is it important? Television should not allow newspapers to own the [...]
Engaging TV Audience with Social Media: Statistics and Opportunities
Engaging TV Audience with Social Media: Statistics and Opportunities Studies show that the TV audience’s size and engagement are highly correlated with the audience’s social media activities about the show. Recent data also show [...]
An Exciting Future for Radio
An Exciting Future for Radio It’s not too often that the radio industry gets to focus on new technologies. Recently we have seen some big changes in the way consumers enjoy radio and their [...]