Scripps Expands Mobile Weather Offering

Scripps acquired WeatherSphere in October 2014  to build out the commitment it made to mobile consumer applications and weather when it started its own award-winning app, StormShield.

Photo: Fir0002/Flagstaffotos GFDL License

Why is it important?

Broadcasters have been the number one source for weather for 50 years, and WeatherSphere provides a way for broadcasters to reach younger audiences on the platform where they spend their time – mobile.

By |October 7, 2014|Innovation Stories|Comments Off on Scripps Expands Mobile Weather Offering