Scripps’ Newsy Reaches Gen Y via OTT

Scripps-owned Newsy (purchased in December 2013) has sharpened its focus on OTT digital video platforms. More millennials are turning to OTT services for their news and entertainment, and Scripps intends to lead the development of future news brands for younger audiences.

Newsy Home Page

Why is it important?

While younger media consumers aren’t necessarily tuning into traditional media news products, they are increasingly seeking news across digital platforms. When the content and style resonates with them, younger audiences show strong demand for news and information that brings context to the world around them. Digital video consumption and monetization continues to be on the rise.

By |August 11, 2015|Innovation Stories|Comments Off on Scripps’ Newsy Reaches Gen Y via OTT