Sinclair Broadcasting bought Circa, a mobile-first news site in March 2015, and relaunched the site in June of 2016. Circa provides credible news to Millennials in a way that they like to consume content. Some unique features include a “follow me” feature users can customize, as well breaking news updates in real time.
Why is it important?
By investing in Circa, Sinclair is reaching out to an audience that has typically been harder for traditional broadcasters to engage. Circa delivers quality content to an audience that traditionally hasn’t been exposed to broadcast by focusing its delivery mechanism and the content on timely, easily digestible content via the mobile app.