Two big boosters of Next Generation TV, Sinclair and Nexstar, created a consortium – open to other broadcasters as well – aimed at promoting opportunities with Next Gen TV. The joint venture is focused on fostering innovation associated with the IP-based broadcast standard, which will increase local broadcasters’ delivery capacity multi-fold. The consortium is exploring how to best leverage the new channels through offerings, including virtual multichannel video programming distributor platforms, multicast channels and next-gen advertising. In joining forces, and bringing other broadcast groups such as Univision into the fold, Sinclair and Nexstar are taking an industrywide approach to the implementation of a transformative new standard.