By Tariq Mondal|April 26, 2016|ATSC 3, Blog, Television|
Nielsen recently published a report entitled Video on Demand: How Worldwide Video Viewing Habits are Evolving Amid an Evolving Media Landscape. The report reveals that 68% of North Americans don't mind viewing advertisements as long [...]
By Tariq Mondal|August 24, 2015|Blog, Television|
Engaging TV Audience with Social Media: Statistics and Opportunities Studies show that the TV audience’s size and engagement are highly correlated with the audience’s social media activities about the show. Recent data also show [...]
By Skip Pizzi|May 4, 2015|Blog, Radio|
One of the most notable technology issues in the radio industry recently regards the consistency in performance of Nielsen Audio’s (formerly Arbitron’s) Personal People Meter (PPM) TM audience ratings system across various radio formats and/or different listening environments. Broadcasters have [...]
