An Exciting Future for Radio
An Exciting Future for Radio It’s not too often that the radio industry gets to focus on new technologies. Recently we have seen some big changes in the way consumers enjoy radio and their [...]
Examining Ratings Watermarks: Voltair and the PPM
One of the most notable technology issues in the radio industry recently regards the consistency in performance of Nielsen Audio’s (formerly Arbitron’s) Personal People Meter (PPM) TM audience ratings system across various radio formats and/or different listening environments. Broadcasters have [...]