PILOT and NAB have been working with members to strengthen the relationship between the broadcast and automotive industries. In early June, during TU-Automotive (an annual auto industry trade show held just outside of Detroit), NAB co-hosted a workshop with the GENIVI Alliance to bring together radio executives and representatives from automotive OEMs and Tier 1s to have an open dialogue around radio and the car. Over 50 executives shared their views on the state of the radio-automotive industry dynamics and the future of both radio and automotive experiences.
NAB was also a sponsor of the GENIVI Networking Reception on June 6 (held on the first day of the TU-Automotive show) where more than 750 attendees networked, shared insights and participated in the NAB Driving Experience.
The Driving Experience saw attendees race each other on Fast and Furious Tokyo Drift driving simulators. Thanks to all who participated and congratulations to our winners: David Ridenour, First Data who came in third, winning a Blackloud SOUNDDOT AF1 FM Headset; Yuriy Shvalik of Luxoft, who came in second, winning an Amazon Echo; and Kunal Saigal of Tata Elxsi, who had the best time and won a SPARC HD Radio.
These events, combined with a tour of the TU-Automotive exhibit hall, provided NAB and its members with an opportunity to learn more about the GENIVI community, network with GENIVI members and others, and interact with radio broadcasters, OEM’s and Tier 1s to help further the relationship between the automotive and broadcasting industries.
NAB and PILOT look forward to continued work with GENIVI and the broader automotive industry to secure the future of broadcast radio in the car.