Today at NAB Show: Bob Woodruff, ATSC 3.0, Futures Park and David Layer Award

It’s been another huge day at the NAB Show with the official show opening, the Futures Park opening and all things ATSC 3.0.

ATSC 3.0 Consumer Experience

The day kicked off with Mark Richer, Sam Matheny and Brian Markwalter cutting the ribbon at the ATSC 3.0 Consumer Experience.

“Quite simply, it’s a platform for the future of terrestrial broadcasting,” Mark Richer, President, ATSC

The Consumer Experience is “a glimpse of what’s possible with ATSC 3.0.” according to ATSC President Mark Richer. The Experience features demos of immersive audio, 4k, personalized advertising, consumer antennas and the first ever live broadcast over-the-air ATSC 3.0 broadcast live from Futures Park (powered by PILOT).

The ATSC 3 board flying the colors Consumer Experience opening this morning

We shot the opening on Facebook Live, and you can check the whole thing our on the PILOT Facebook page.

PILOT ATSC Demos

PILOT officially unveiled two ground breaking demos at Futures Park today.

Originating in Futures Park, PILOT broadcast ATSC 3.0 live, over-the-air for the first time from a transmitter on Black mountain. The broadcasts were received by televisions in the ATSC 3 Consumer Experience. Here’s Lynn Claudy giving you the complete rundown.

And check outs some of our other great exhibitors below. And see them in person tomorrow in the NAB Show Futures park, in the Upper South Hall

Additionally, the PILOT Home Gateway demonstrated some of the great functionality provided by the ATSC 3.0 Runtime Environment.

The PILOT Home Gateway Demonstrates ATSC 3.0 Runtime Environment

NAB Show Opening

The NAB Show officially got underway today when NAB President and CEO Gordon Smith gave his opening remarks.

SHOW-opening

Ben Sherwood

Disney and ABC Television President Ben Sherwood gave the NAB Show Opening Keynote, before joining Gordon Smith on stage for a discussion of broadcastings future.

“Every decade the eulogies are written, and every decade TV breaks new ground”

"The best of broadcast is yet to come" – @bensherwood says in keynote at #NABShow #NAB2016
— Alyssa Bernstein (@lyssbern) April 18, 2016

.@BenSherwood talks broadcasting’s super powers at #NABShow. pic.twitter.com/lQsamWAl6H
— IBM M&E (@IBMmedia) April 18, 2016

.@bensherwood "As a recovering journalist I would never be so presumptuous to wear the hat of our affiliate leaders" pic.twitter.com/uwuBaFv4bB
— Chris Ariens (@ChrisAriens) April 18, 2016

Bob Woodruff

The one and only Bob Woodruff received the NAB Distinguished Service Award at the opening. The renowned ABC News Television Journalist, whose career began in Tiananmen Square and very nearly ended in January 2006 when he was seriously injured by an IED in Iraq.

“I may be the first person to receive an award here for getting his head blown off!”

Just 13 months later, Bob returned to the news desk. He also set up the Bob Woodruff foundation that helps wounded service men and women. During his acceptance speech, he described his work with the foundation as “The best thing he has done.”

Honored to receive NAB AWARD- Thank You! Wars do follow me around-but why did @MarthaRaddatz talk about my shorts? https://t.co/Pz5jh9vdvs
— Bob Woodruff (@BobWoodruff) April 18, 2016

Out of respect to Bob, there’ll be no pictures of “those shorts” in this blog. What happens in Vegas…

"I may be the first person to get an award here for getting his head blown off." –@BobWoodruff
So amazing to hear him speak! #NAB2016
— Vanessa Richardson (@SportsVanessa) April 18, 2016

Hey @BobWoodruff you did an awesome talk. #NAB2016 pic.twitter.com/00Wu6QQPbT
— Jeff Bell (@randombell) April 18, 2016

Futures Park

NAB Show Opening

Today was the official opening of the Futures Park, powered by PILOT.

Now on our booth, SU16010 Madeleine Noland being interviewed by @nabpilot @skippizzi #NABShow pic.twitter.com/HZUG5uRHw1
— Ultra HD Forum (@UltraHDForum) April 19, 2016