In addition to owning its own local media, the Connecticut company offers others advertising solutions.
The Taste of Country Music Festival is one of Townsquare’s 200-plus live events
While much is made of big-market media, Townsquare is built around the idea of small and midsize market traditional and digital outlets, whether the company owns them or not.
The Greenwich, Conn.-based company’s offerings serve local media in many ways. Townsquare’s own portfolio includes 321 radio stations — WYRK in Buffalo and KLAQ in El Paso among them — and more than 330 local websites in 67 U.S. markets.
But it also helps keep other businesses robust with a digital marketing solutions company, called Townsquare Interactive, which serves roughly 14,500 small and medium sized businesses, and a proprietary programmatic advertising platform called Townsquare Ignite.
Townsquare also has 200 or so live events that that draw more than 1 million attendees every year. The Taste of Country Music Festival, WE Fest, Country Jam, the Boise Music Festival, the Red Dirt BBQ and Music Festival and Taste of Fort Collins are among the company’s assets. So are the music and entertainment websites XXL, Taste of Country and Loudwire.
On a growth trajectory since its 2010 founding, Townsquare has flourished thanks to innovation from the get-go in its content offerings, traditional and digital media destinations and the technology that helps others in the same media space thrive.
And there is no sign of that letting up. Moving ahead, Townsquare is focused on expanding products to meet changing market needs, but also developing new services that strengthen Townsquare as well as the larger media ecosystem.
“We are incredibly proud of our track record of organic development of new and innovative products,” said Townsquare co-CEO Bill Wilson. “We have assembled a world-class team in engineering, business development, multiplatform content and local sales execution and together we will continue to push the envelope of innovation in our industry to deliver for our customers and our communities.”