On June 1, at 3 p.m. E.D.T, NAB will host a webcast designed to demonstrate the kinds of services and applications that broadcasters can develop using the new ATSC 3.0 standard. In this blog post, NAB’s So Vang and OpenZNet founder Azita Manson provide an overview of what we can expect to see during The Authoring Our Future: Developing Applications for Next Gen TV webcast.
The quest for killer apps is never-ending; we can never really know what makes the viewer’s experience appealing enough to create a must-have and will-pay mentality, but, by leveraging HTML5 in the ATSC 3.0 standard, we have the necessary tools that allow us to rapidly experiment with concepts to determine what works and what doesn’t.
HTML5 has come a long way from the capabilities that markup languages used to provide. It has been extended to provide a rich set of features and will continue to grow in its capabilities as consumers’ needs change. For example, features that were once solely the province of operating systems (OS) and hardware like video streaming have now become part of HTML5.
Without W3C standardization and HTML5, writing interactive applications that run on multiple brands of receivers would be a daunting task unless all receiver manufacturers agreed on deploying one type of hardware and OS.
The good news for broadcasters doesn’t end there: Receiver manufacturers can also take advantage of such a standard-based environment without costly extensions and intensive software development.
Our conclusion: HTML5 rocks, and it is the future!