Video Call Center (VCC) makes live video caller TV (think radio call-in shows with pictures) a reality on broadcast, cable, online and on Facebook Live. By tying smartphones into live TV, VCC allows broadcasters to simultaneously connect multiple callers – from reporters and experts to regular viewers – on air, while maintaining editorial control. Fox Television’s Half-Life Productions and VCC have a development deal to create video caller programming. In 2015, KUSA-TV, the Denver NBC affiliate owned by TEGNA Media (an investor in VCC), aired five Denver Broncos pre-season video call-in shows that gave fans the chance to participate.
VCC transforms watching TV from a passive to a participatory experience. Doing so boosts viewers’ engagement and investment in the medium, fueling bigger audiences while community building. VCC boosts consumer investment in local TV, making the experience more compelling.